The narrative is seen through the perspective of David (played by Sandino Martin), who is openly gay as observed in his account in the famous social networking site FACEBOOK. Through this site he also professes his love for his on-line boyfriend Jonathan (Angelo Ilagan), a Facebook subscriber, too.
David, whose parents are working abroad, lives with his grandmother who is always busy doing household chores and watching religious programs on television. The lack of familial physical and emotional contact has led him to find solace in Jonathan.

On Christmas day, he finds out that Jonathan has taken another lover. The discovery brings him on the brink of depression making him think of ways to get him back at all cost. He has invited David to see him on this day for the last time. And, through the frenzy of his preparation before meeting up with Jonathan; we will discover his traits and personality, the “worlds” he lives in - virtual and real, and we will witness how he prepares for his most unique shout-out that he will make not only in Facebook wall, but, on his life.
In the end, like shout-outs or posts, likes and comments on Facebook, we will realize that David and Jonathan’s story is one big performance in the hyper-reality sphere. But, unlike in the cyber world, it is not only our virtual friends who see and get affected by these posts but the entire community, as well.

Fortissimo Films has added another auteur title to its growing 2013 release slate with Unfriend from Joselito Altarejos, the Filipino director behind The Game of Juan’s Life, Pink Halo-Halo and Antonio’s Secret, and renowned as one of the innovators of gay cinema in the Philippines.

Fortissimo will represent all rights outside of the Philippines. Local release through Solar Entertainment Corporation is planned for early 2104 while Fortissimo will launch the film internationally later this year.

The deal was negotiated by Fortissimo chairman Michael J Werner together with the film’s executive producers Wilson Tieng, head of distributor Solar Entertainment Corporation, and director Brillante Mendoza.

Set in Manila and based on a recent news story, Unfriend tells the story of a socially isolated teen, David (Sandino Martin) coming to terms with his sexuality and dealing with the intense emotions of his first relationship, which has gone bad.

After having met fellow teen Jonathan (Angelo Ilagan) on Facebook, David begins to develop strong feelings for his social media friend but soon realizes he has been discarded for another. David embarks on a self destructive mission to win him back at all costs.